Healthcare
Lead generation for UK private healthcare providers. We build enquiry pipelines for clinics, practices and treatment providers seeking qualified patient enquiries.
See how we helpLead generation agency, London
Generate more qualified leads. Create more sales opportunities.
We build targeted enquiry campaigns for B2B companies, then qualify and route every enquiry so your sales team spends its time on opportunities that can actually close.
Targeting built before spend
A written qualification definition
Enquiry handling, not just campaigns
Reporting tied to sales outcomes
What a qualified lead looks like
Our frameworkEvery enquiry is judged against four dimensions before it takes up a salesperson's time.
- FitDoes the business resemble your best customers?
- NeedIs there a specific problem with a real cost?
- AuthorityWho can commit, and who else is involved?
- TimingWhy now, rather than in six months?
The same framework is written down for your business and shared with whoever handles enquiries, so lead quality becomes a shared standard rather than an opinion.
Sectors we generate leads for
How it works
A six-step process from strategy call to qualified enquiry
No black boxes. Each stage has a defined output, and you know what happens next before we start spending.
- 01
Strategy call
We start by understanding how you sell, who buys, and what has and has not worked. No pitch deck, just the commercial picture.
- Your offer and pricing shape
- Current pipeline and its gaps
- What a good lead looks like today
- 02
Define the qualified lead
We write down what separates an enquiry worth a salesperson's time from one that wastes it, across fit, need, authority and timing.
- A one-page qualification definition
- Disqualifiers agreed up front
- Shared with whoever handles enquiries
- 03
Build the targeting
Channels, audiences, geographies and messages are chosen around that definition rather than picked from habit.
- Audience and sector selection
- Message testing plan
- Budget split across channels
- 04
Launch and generate enquiries
Campaigns go live across the channels that suit your market, whether that is search, paid social, outbound or content-led demand.
- Search and paid campaigns
- Outbound sequences where relevant
- Landing pages built for the offer
- 05
Capture and qualify
Enquiries are captured in a form shaped around suitability, then qualified against the definition before anyone spends time on them.
- Enquiry forms built around fit
- Response time agreed and tracked
- Routing to the right person
- 06
Route, follow up and review
Qualified enquiries go to sales with context. The rest enter a nurture path. We review what converted and adjust the targeting.
- Feedback from your sales team
- Nurture for the not-yet-ready
- Monthly performance review
Industry solutions
Lead generation shaped around how your sector actually buys
A patient enquiry, a legal matter and a commercial contract are not the same sale. Each sector page explains how we approach that market.
Dental
Lead generation for private dental practices and dental groups. We build enquiry pipelines that turn treatment interest into qualified new patient enquiries.
See how we helpLegal
Lead generation for UK law firms and legal practices. We build enquiry pipelines that turn interest in a matter into qualified, well-scoped client enquiries.
See how we helpReal Estate
Lead generation for estate agents, developers and property businesses. We build pipelines that produce qualified seller, landlord and buyer enquiries.
See how we helpFinancial Services
Lead generation for UK financial services firms. We build enquiry pipelines for advisers, brokers and lenders seeking compliant, qualified client enquiries.
See how we helpHome Services
Lead generation for UK home services and trades. We build enquiry pipelines for installers and contractors seeking qualified quote requests and booked jobs.
See how we helpAutomotive
Lead generation for UK automotive businesses. We build enquiry pipelines for dealers, garages and leasing firms seeking qualified sales and service enquiries.
See how we helpEducation
Lead generation for UK schools, colleges and training providers. We build enquiry pipelines that turn course interest into qualified enrolment enquiries.
See how we helpProfessional Services
Lead generation for UK professional services firms. We build targeted enquiry pipelines for accountants, consultants and business advisory practices.
See how we helpB2B
Lead generation for UK B2B and SaaS companies. We generate targeted enquiries and qualified sales opportunities for teams selling to businesses.
See how we help
Why MAXIMA TECH
A lead generation partner, not a supplier of names
We are a lead generation business. That focus is deliberate, and it shapes how we work.
Lead generation is the whole business
We are not an IT firm, a web agency or a software company that also sells leads. Generating and qualifying business enquiries is the only thing we do, which means no split focus and no upsell into unrelated services.
Targeting comes before volume
More enquiries are easy to buy and rarely the problem. We define the enquiry you actually want first, then build the campaign that reaches those people.
A written qualification definition
Both sides agree, on one page, what makes an enquiry worth pursuing. When the definition is clear, disagreements about lead quality become specific and fixable.
Enquiry handling included
A campaign that produces enquiries nobody answers is wasted spend. We help shape the response, routing and follow-up that turns an enquiry into a conversation.
Built around your sales cycle
A dental practice booking treatment and a B2B software team with a nine-month cycle need different approaches. The plan follows your buying process, not a template.
Reporting you can act on
You see which channels produced enquiries, which produced qualified ones, and where the drop-off happens, so budget decisions are based on evidence rather than instinct.
Start here
Tell us what a good lead looks like for you
Send us the shape of the opportunity you are trying to create. We will come back with a view on whether we can help and what we would do first.
What to include
Your sector, the enquiries you want more of, and anything you have already tried. Specifics make the first call far more useful.
What happens next
We read every enquiry and reply personally. If we are not the right fit, we will say so rather than keep you in a sequence.
Where we are
27 Old Gloucester Street, London WC1N 3AX. We work with clients across the UK and internationally.
Insights
Practical reading on generating better leads
Frameworks and working notes on targeting, qualification and turning enquiries into revenue.
GrowthScaling Lead Generation Without Scaling Waste
Growing lead volume is the easy part. Growing qualified opportunities without rising waste is harder. Here is how to find the constraint and scale what works.
5 min readRead article
ConversionLanding Pages That Convert: Turning Traffic Into Qualified Enquiries
A landing page turns traffic into enquiries a salesperson can act on. Learn to match the promise, qualify on the page, and measure what matters.
6 min readRead article
Metrics & ROIAttribution Without Guesswork: Tracking Where Your Best Leads Really Come From
Attribution is only useful when it points to revenue rather than clicks. Here is how to trace your best leads back to the activity that produced them.
6 min readRead article
Questions
Common questions about working with us
What does a lead generation agency actually do?
We create the conditions for qualified enquiries and make sure they reach your sales team in a usable state. That covers audience targeting, campaign management, landing pages, enquiry capture, qualification and follow-up. The output is conversations with people who have a reason to buy.
How is this different from buying a list of contacts?
A list gives you names. It does not tell you whether those people have a need, a budget or a reason to act now. We generate enquiries where the interest comes from the prospect, which is what makes a conversation possible.
Do you work with companies outside London?
Yes. We are based in London and work with clients across the UK and internationally. Campaigns are built around the geography your business actually serves.
How quickly can campaigns start?
It depends on how much groundwork is needed. Once the qualification definition and targeting are agreed, campaigns can be built and launched. We would rather take the time to get the targeting right than launch into the wrong audience.
What happens on the strategy call?
We ask about your offer, your current pipeline, who your best customers are and where you think the gaps are. You leave with a clear view of whether we are a fit, and we are honest when we are not.
Next step
Bring us the lead you actually want to win
One call is usually enough to tell whether we can build a reliable route to those enquiries. If we cannot, we will tell you straight away.