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MAXIMATECH

Industry solutions

Lead generation is not the same job in every sector

A dental practice, a law firm and a software company all want enquiries. What counts as a good one, how quickly it must be answered, and what makes someone act are entirely different. Each page below sets that out.

Ten sectors

Choose your market

Each page explains the specific challenges we see, how we approach them, and what a genuinely qualified enquiry looks like in that sector.
  • Healthcare

    Lead generation for UK private healthcare providers. We build enquiry pipelines for clinics, practices and treatment providers seeking qualified patient enquiries.

    See how we help
  • Dental

    Lead generation for private dental practices and dental groups. We build enquiry pipelines that turn treatment interest into qualified new patient enquiries.

    See how we help
  • Legal

    Lead generation for UK law firms and legal practices. We build enquiry pipelines that turn interest in a matter into qualified, well-scoped client enquiries.

    See how we help
  • Real Estate

    Lead generation for estate agents, developers and property businesses. We build pipelines that produce qualified seller, landlord and buyer enquiries.

    See how we help
  • Financial Services

    Lead generation for UK financial services firms. We build enquiry pipelines for advisers, brokers and lenders seeking compliant, qualified client enquiries.

    See how we help
  • Home Services

    Lead generation for UK home services and trades. We build enquiry pipelines for installers and contractors seeking qualified quote requests and booked jobs.

    See how we help
  • Automotive

    Lead generation for UK automotive businesses. We build enquiry pipelines for dealers, garages and leasing firms seeking qualified sales and service enquiries.

    See how we help
  • Education

    Lead generation for UK schools, colleges and training providers. We build enquiry pipelines that turn course interest into qualified enrolment enquiries.

    See how we help
  • Professional Services

    Lead generation for UK professional services firms. We build targeted enquiry pipelines for accountants, consultants and business advisory practices.

    See how we help
  • B2B

    Lead generation for UK B2B and SaaS companies. We generate targeted enquiries and qualified sales opportunities for teams selling to businesses.

    See how we help

How we adapt

Four things that change from sector to sector

The underlying method is consistent. What changes is the detail, and the detail is where lead quality is won or lost.
  • The buying trigger differs by sector

    A patient books because of a symptom. A business buys because of a growth target. Targeting has to key off the event that actually starts a buying decision in that market.

  • Enquiry quality means different things

    A legal enquiry is qualified by matter type and viability. A home services enquiry is qualified by job value and location. The definition has to be written per sector.

  • Consideration length changes the programme

    Emergency callouts are decided in minutes. Commercial contracts can take months. The channel mix and the nurture path follow the length of the decision.

  • Regulation shapes what you can say

    Healthcare, legal and financial services operate under constraints that other sectors do not. Campaigns are built with those limits in mind from the start.

Not listed?

If your sector is not here, ask anyway

These ten cover most of our work, but the method travels. If you sell something considered and worth qualifying, we can usually apply the same thinking.

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27 Old Gloucester Street, London WC1N 3AX